Student Entrepreneurship
From Finding a Problem to Testing a Venture
Watch the 2-minute programme overview
Finding Problems Worth Solving
Learn to observe real problems, identify meaningful pain points and decide which ones are worth investigating
Customer Discovery
Identify who actually has the problem and learn how to talk to potential customers without pitching your idea or leading their answers.
Validation & Evidence
Separate compliments and opinions from actual evidence—and use what you learn to decide whether an opportunity deserves further testing.
Venture Hypotheses & Critical Assumptions
Turn evidence into a venture hypothesis and identify the assumption that could invalidate the venture.
MVPs & User Testing
Build the smallest useful test, put it in front of real users and learn from what they actually do.
Selling & Finding First Customers
Move beyond interest and compliments by asking customers for real commitment and learning through actual selling.
Traction & Business Economics
Understand what traction really means and explore how the venture could make money, what it costs and what capital it may require.
Funding & Investors
Understand when external capital may help, whether you actually need investors and what the venture needs before fundraising makes sense.
Evidence-Backed Pitching & Execution
Build a pitch from what you've actually discovered and translate the evidence into the next 90 days of execution.